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APL FCU Champions the Lending Revolution with Texting

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Eltropy orchestrates growth, optimizes performance, and delivers tangible value for 700+ credit unions and community banks. See how our customers are transforming themselves with the Unified Conversations Platform.

Reduced Opt-Outs

Only 2 or 3 members opted out of lending, as most members prefer Text for communication.

“I can’t tell you how many times I had staff come up to me saying, ‘Oh, my God, you made my life so much easier, and now I can multitask and contact various members all throughout the day.’ That was my aha moment – Eltropy’s One Platform is truly paying off for us.”

Sean Manion

VP of Lending

When APL Federal Credit Union faced the growing pains of communication breakdowns during the pandemic, APL Federal Credit Union knew they needed more than just a fix – they needed transformation.

 

In early 2022, APL FCU turned to Eltropy to revolutionize member interactions, starting with their mortgage division. Texting quickly became the preferred channel, allowing them to reach thousandsa of members where they were – on their phones. What was once a logistical nightmare of missed calls and lost documents turned into seamless, real-time conversations that kept members engaged and happy. The results? Near-zero opt-outs and a massive uptick in member engagement.

 

But it wasn’t just about the tech. APL FCU discovered a true partnership with Eltropy. It was the experts who didn’t just provide solutions, but actively listened, guided, and innovated alongside them. From tackling fraud with video banking to improving collections, Eltropy empowered APL FCU to serve members better, faster, and more personally, no matter the challenges.

 

For APL FCU, this wasn’t just an upgrade—it was a strategic pivot that turned obstacles into opportunities.

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Eltropy Networking Dinner
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