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Maintained branch operations
during understaffing with
[In-Branch Video]
Accelerated hiring with [Texting] to schedule interviews at a much higher response rate
Expanded into new markets based on cost savings from [Video Banking]
“After using Eltropy for Text Messaging for five years, we’ve been slowly turning on each of the features over the past year. We’ve been doing In-Branch Video for about seven months and started using Eltropy’s Appointment Management and Chat for about nine months now. And we started using bank from anywhere (Video Banking) just recently. So far it’s been fantastic.”
Melissa Wrycha
Chief Experience Officer
In a world where member experience is non-negotiable, Park City Credit Union took a bold step forward by embracing a member-first philosophy and redefined their approach to banking with Eltropy’s innovative digital branch interventions. Implemented a year before the Covid-19 pandemic, Park City Credit Union thrived with Eltropy’s Text Messaging platform, improving on their already efficient member experience.
But that’s just the beginning! They further integrated Video Banking and Appointment Management, and seamlessly continued their branch operations – with Anywhere, Anytime banking assistance while empowering members to schedule appointments that fit their schedules. This strategic move effectively minimized no-show rates but also helped them expand access to new markets without the overhead of new branches.
As they look to the future, Park City is set to expand its use of Eltropy’s Unified Conversations Platform, with exciting plans for video deposits and AI-powered features in 2025. They aim to capitalize on every opportunity and lead the way into a future where banking is not just a service, but a seamless, engaging experience where every member feels valued and empowered.
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