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Ruth: Human Empathy Meets AI Efficiency at TruStone

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Eltropy orchestrates growth, optimizes performance, and delivers tangible value for 600+ credit unions and community banks. See how our customers are transforming themselves with the Unified Conversations Platform.

Of all conversations handled by Ruth independently, freeing up staff for more complex inquiries
0 %
Decrease in call volume to [Contact Center], significantly reducing operational pressure.
0 %
Average wait time, plummeted down from minutes, enhancing member satisfaction.
0 Seconds

Skyrocketing member satisfaction score
0 /10
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20% decrease in
call volume

“We saw roughly a 20% decrease in calls almost right out of the gate, and by the time we got Ruth into digital banking, it was significant.”

Jill Schaffler

Senior Vice President of Enterprise Applications

stock-Trustone Case Study (1)

46% conversations handled by Ruth

“Building on Ruth’s knowledge base and making her more accessible to members is a priority, we see the value in Ruth because our members do too.”

Kendall Swenson

Vice President of the Member Service Center

Based in Plymouth, MN, TruStone credit union successfully stepped ahead on an innovative journey by introducing “Ruth” to preserve the personal touch in member communication. Every monday morning, faced with a backlog of inquiries and overwhelmed staff, TruStone sought more than a quick solution; aimed to engage with their members while preserving human empathy at the core.

With Eltropy’s Unified Conversations Platform, TruStone brought Ruth to life, an AI-powered chatbot named after the credit union’s very first bookkeeper. Ruth now autonomously handles 46% of all member interactions, significantly improving response times and elevating member satisfaction. This innovative use of AI not only streamlined operations but also empowered TruStone’s staff to focus on what matters most – complex member needs.

Ruth is more than just an AI solution, she’s redefining member interactions – making them quick, seamless, and always human. Looking ahead, TruStone is committed to continuous improvement for the chatbot and is exploring Eltropy’s AI features to enhance Ruth’s capabilities further and push the boundaries of what’s possible in member service.

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