Branded Calling for Financial InstitutionsVoice+ add-on
Reach more members with Branded Calling.
Scammers taught members to ignore unknown numbers, including their financial institution's. Branded Calling puts the financial institution's verified name and logo on every outbound call.
Would you pick up?
of people don't pick up a call from an unknown number.
Introducing Branded Calling.
Your financial institution's brand name and logo on every call, verified by the carriers.
Make every call count.
Stand out from spam
Scammers can spoof a phone number, but not your verified name and logo.
Skip the phone tag
Fewer redials and voicemails. More members reached on the first try.
Start every call with trust
Compliance missteps are costly. Built-in brand vetting and verified calls lower the risk now, and keep you ready for the rules ahead.
More answered calls, more work done.
Branded Calling lives inside Voice+, so every answered call connects to the workflows your teams already run.
Branded call
Agent in context
Work completed
systems already connected
Cores, digital banking, lending, collections, payments and more.
Same dials. Three times the conversations.
Move the slider to your monthly outbound calls.
Have a question?
What is branded calling?
Branded calling shows a financial institution's verified name and logo on the member's phone when it calls, instead of an unknown number. Eltropy Branded Calling is signed with STIR/SHAKEN and vetted before it goes live, so members can trust who's calling.
How do I stop my calls from showing as “Scam Likely”?
Carriers apply spam labels using their own analytics, so no provider can guarantee a label won't appear. Branded Calling helps by signing every call with STIR/SHAKEN, showing the financial institution's verified name and logo, and monitoring phone number reputation.
How can a credit union increase call answer rates?
Show members who's calling. In a Twilio study of 720,000 calls, branded calls were answered 62% of the time, compared with 20% for unbranded calls.
What's the difference between branded calling and CNAM caller ID?
CNAM shows a text-only name, mainly on landlines, while Branded Calling displays your financial institution's verified name and logo directly on members' mobile phones, where supported.
Is branded calling STIR/SHAKEN compliant?
Yes. Every Eltropy branded call is signed with STIR/SHAKEN, and Rich Call Data signs the name and logo so carriers can verify them.
Does branded calling work on iPhone and Android?
Yes. The verified name and logo display on supported Android phones and iPhones on T-Mobile and Verizon. On other phones, the call rings normally with standard caller ID.
How long does it take to set up branded calling?
About five weeks end to end, depending on how quickly brand assets are ready and on carrier vetting. Eltropy handles the setup with the carriers, and it runs on the financial institution's existing Voice+ phone numbers.
