Branded Texting for Credit Unions and Community Banks
Make every Text unmistakably yours.
Scammers copy financial institution Texts word for word. Branded Texting puts your verified name and logo on every Text Message, so members know it's really you.
One is real. One is a scammer.
Can you tell which?
Tap the one you think is real.
Sharp eye. Text Message A is real.
Text Message B copied the real alert, right up to the fake link.
of Americans have clicked or fallen for a scam.
Some of them are your members.Gotcha. Text Message B is the scammer.
It copied the real alert, right up to the fake link.
of Americans think they'd have better luck solving a Rubik's Cube than spotting a scam message.
If it fooled you, imagine your members.Introducing Branded Texting from Eltropy.
- Compliance
- Security
- Integrations
- Workflows
- Queues
- Routing
Built on the #1 Texting platform for
financial institutions.
With rich media that stands out.
High-resolution media, rich cards and carousels, and tap-to-act buttons, all in one thread.
Picture Perfect
Images and video arrive sharp, up to 100 MB.
StandardBrandedTap to Respond
Members respond without typing.
Easy Document Sharing
Pay stubs, IDs and forms, in the same thread.
Connected to the systems you already run.
Integrated with popular core, loan origination, account opening, collections and CRM solutions, plus open APIs for more.
50+core and FinTech systems, enterprise-wide
Members who never answered
are answering now.
People who never responded before are responding now. In my 20 years in the credit union industry, this is the most game-changing innovation I've seen.
Our members who would never pick up our collections calls opened up their hearts on Text.
The ONLY enterprise-wide Branded Texting platform.
Every department, one shared view of each member.
- Lending
Booked loans grew 84% with Text Messaging.
- Member Service
Verify identity with a one-time code.
- Collections
Early delinquency dropped 20%.
- Payments
Send secure payment links members can tap.
- Marketing
New memberships grew 70%.
- Contact Center
Members authenticated in about 45 seconds.
Results reported by Eltropy financial institution customers.
Backed by the full Eltropy platform, so every conversation stays connected.
- 01
Seamless channel switching
Move from Text Message to chat, voice or video without losing the thread.
- 02
Full conversation history
One thread follows the member across every team and channel.
- 03
A 360° view for every agent
Staff see the whole history in a single pane of glass.
Part of the Eltropy platform, available to every department.
Have a question?
What is Branded Texting?
Branded texting shows a financial institution's verified name and logo on its Text Messages, with rich cards and tap-to-act buttons. Eltropy Branded Texting is built on RCS, the mobile industry's standard for business messaging.
How do financial institutions stop scammers from impersonating their Texts?
Scammers can copy wording and use look-alike phone numbers, but they can't send as a verified sender. With Branded Texting, carriers confirm the financial institution's name and logo before members ever see them.
What is RCS business messaging?
RCS (Rich Communication Services) is the mobile industry's upgrade to Text Messaging. It adds verified senders, high-resolution media, rich cards and buttons, and it works on Android and on iPhone with iOS 18.
Does Branded Texting work on iPhone?
Yes. Branded texts display on iPhone XS or later running iOS 18 or later, and on supported Android phones, with a supported carrier.
What happens if a member's phone can't receive Branded Texts?
The same message arrives automatically as a standard Text, so no member is left out.
Is Branded Texting TCPA compliant?
Your consent rules carry over unchanged. Carriers may ask for clear opt-in language on your website and forms, and Eltropy handles opt-in, opt-out and quiet hours automatically.
