Georgetown Kraft Credit Union Goes Live with Eltropy’s World Class Text Messaging Solution

South Carolina-based CU Sees Strong Member Engagement During Covid-19 Pandemic

Eltropy, “The Best* text messaging-based platform for Credit Unions,” announces that Georgetown Kraft Credit Union (GKCU) has gone live with its leading solution. The Georgetown, S.C.-based credit union is using Eltropy for marketing, emergency notification alerts, document collection, and 1:1 texting by the contact center, branches and collections departments. 

“We recently implemented Eltropy and quickly put it to work as Covid-19 mandates closed our lobbies,” said Nikki Ewing, vice president of marketing at GKCU. “We were able to use Eltropy to text our membership and let them know hours of operation, other services we would be providing, quick tips for products they could be using and, of course, answering frequently asked questions. Having the capability to reach them on their phones was ideal because many people were away from their work, therefore email and phone contact were unavailable.”

Ashish Garg, CEO and co-founder of Eltropy, said, “The Coronavirus pandemic has proven to be a compelling event that has made Text Messaging an essential tool for Credit Unions in order to best serve their members as well as keep operations running smoothly and efficiently. GKCU is committed to providing members with the best experience and Eltropy has helped them continue their members’ first mentality during this critical time.” 

Early Success

Since implementing Eltropy in March, GKCU has seen exceptional view and response rates with their Text Messaging campaigns. As members become increasingly reliant on mobile devices, GKCU reports success with both 1:1 and 1:Many Text Messaging.

Ewing added, “We have received ongoing training for our employees since implementing the service and experienced immediate assistance anytime we had questions. Our members have enjoyed having this additional service to supply needed documents and even be reminded when loan payments were due or paperwork was needed for their account.”

Future Plans

GKCU looks forward to increasing their use of Eltropy beyond the pandemic when the economy reopens.

“Although we are still very new to the service, we look forward to expanding our communication with our members and utilizing Eltropy on a daily basis in our offices,” said Ewing. “Serving our members is our number one priority and Eltropy helps us serve then where they are, when they need us most. Overall, we have been very pleased with Eltropy.”

* CUNA Strategic Services selects Eltropy as the ‘best text messaging solution’ for credit unions


About Georgetown Kraft Credit Union 

GKCU is a member-owned, full-service financial institution with five branches serving over 14,000 members. We are a community-chartered cooperative that serves anyone who lives, works or attends school in Georgetown and Williamsburg counties. With branches in Georgetown, Andrews, Kingstree and Pawleys Island, GKCU offers a wide range of financial services and lending products including savings, checking, loans and mobile financial services. To experience the credit union difference and join the credit union, call or visit

About Eltropy

Eltropy enables Financial Institutions to digitally engage in a secure and compliant way. Using our world-class digital communications platform, Credit Unions, Banks, Debt Collectors, Insurance Companies, Lenders and FinTechs can improve operations, engagement and productivity. Eltropy also integrates with IT systems, such as Symitar and Corelation, and uses Analytics to provide engagement insights. For more information about Eltropy, please visit