Credit Unions Continue to Invest in BIPOC Members

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“People helping people,” the Credit Union mantra, carries more meaning today than it has in recent memory. 

With the death of George Floyd and the spotlight shining on the disparities faced by black Americans, Credit Unions have a unique opportunity to not only continue to finance minority business, but also to build upon it. At the same time, it must remain supportive of Black, indiginous and people of color (BIPOC) teammates, who provide different perspectives, as well as embrace equality and inclusion of all employees and members. 

“The Credit Union mission of ‘people helping people’ calls on us to recognize the inequities facing black members and black communities. We can and should do more to listen, learn, speak up, and take action to help dismantle racial disparities,” said CUNA President/CEO Jim Nussle. 

Credit Unions have traditionally been the trusted partner for many members, especially those with less-than-perfect credit, entrepreneurs with a hope and a dream but not much in the way of assets, and anyone looking for more favorable terms on a mortgage or car loan. 

Credit Unions, in particular minority Credit Unions, are an important source of accessible financial services and are key to reaching financially underserved communities. According to the Credit Union Times, the Federal Reserve’s Survey of Consumer Finance in its most recent report, found Credit Unions serve more Black Americans: 17% vs, 12.8 for banks. 

The Credit Union National Association Board recently passed a resolution to underscore its stance of supporting members who have been marginalized and harmed by racism. The resolution also directs CUNA to work with credit union partners, such as the African American Credit Union Coalition, to create measurable ways that the organization can act on by August 10, the 86-year anniversary of President Franklin D. Roosevelt signing the Federal Credit Union Act into law.

Minority-owned businesses are on the rise, according to the most recent data from the U.S. Census Bureau, offering Credit Unions more opportunities to support them. During the past 20 years, the United States has seen steady growth in the number of businesses owned by BIPOC. That boom is due to generally positive economic trends, better education and access to capital. Credit Unions, with their emphasis on members’ personal financial success, have played a large role in funding those businesses. 

In addition, the U.S. Senate Committee of Small Business and Entrepreneurship found that in the last 10 years, minority businesses comprised more than 50 percent of the two million new U.S. businesses and created 4.7 million jobs. Overall, more than four million U.S. minority-owned companies garnered annual revenue totaling close to $700 billion. But, despite their economic contributions, minority-owned firms continue to have a much harder time accessing small business loans than their white counterparts. 

Minority-owned firms are less likely to be approved for small business loans than white-owned firms, despite being the engine of employment in emerging and minority communities. When they do get approved, minority-owned firms are more likely to receive lower amounts and pay higher interest rates, according to the U.S. Department of Commerce Minority Business Development Agency. Naturally, such discrepancies have made minority business owners more hesitant to apply for small business loans.

The Credit Union credo of people helping people is particularly relevant today as society recognizes unfair social and business practices and works to correct them. Meanwhile, Credit Unions have a history of actively investing in minority and disadvantaged communities, as well as employing their residents. The supportive Credit Union culture has historically supported all of its teammates in order to include a diverse and robust exchange of ideas among employees and the members and communities they serve, and that will continue to be the foundation of its future strategies as well. 

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Powering Your Workforce
Internal AI Assistants & Intelligence

Web to Wow
Designing Member-Facing AI Agents

Powering Your Workforce
Internal AI Assistants & Intelligence

📅 Date: April 25, 2025
Time: 10:00 AM – 11:00 AM 

Take your AI skills to the next level by turning the focus inward. Discover how internal AI assistants can empower your teams with real-time answers, content generation, and knowledge support. 

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Firsthand look at how Eltropy’s AI Intelligence tools can automate quality assurance and provide compliance-ready evaluations across all member interactions.

TL;DR: Build AI Assistants for employees and AI-based QA tools for supervisors and management.

Session Breakdown:

    • Optimizing Internal AI Strategy Tools, Use cases, and Eltropy’s roadmap for credit unions – Saahil Kamath
    • Hands-On: Configure Your Internal AI Toolkit – Dheeraj Anikar & Anay Deshpande
    • Safe & Smart: Pitfalls to Avoid: Guardrails and governance for internal AI use Rahul B Prakash
    • Q&A + Certification Wrap-Up!

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Web to Wow
Designing Member-Facing AI Agents

📅 Date: April 22, 2025
Time: 4:00 PM – 5:00 PM 

Begin your AI journey by exploring how Generative AI can transform member engagement. Learn how to build smart, self-updating external AI agents that can ingest your website content and respond to member inquiries across channels like Online Banking and Telephony. 

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You’ll get hands-on with Agentic AI, Retrieval-Augmented Generation (RAG), and prompt engineering—then bring it to life in our interactive BYOB (Build Your Own Bot… with a twist!) session.

TL;DR: Build AI Agents for Website, Online Banking, and Telephony.

Session Breakdown:

  • The AI Landscape Today: What is Generative AI, LLMs, Agentic AI, and RAG?
    Saahil Kamath
  • Hands-On: Build Your Member-Facing Bot
    Dheeraj Anikar & Anay Deshpande
  • Responsible AI in Action: Avoiding pitfalls, hallucinations, and unsafe practices
    Rahul B Prakash
  • Q&A + What’s Next? 

Takeaways:

✅ AI Certification (yes, a real certificate!)
🎥 Training Video Access
📘 Safe AI eBook
🎁 Exclusive AI Offers (psst… it’s a surprise!)

Giants Game – Giants vs. Brewers at Oracle Park

Sunset Cruise on the Bay – A Breathtaking Evening on the Water

Secret Food Tour – San Francisco’s Hidden Culinary Gems

Skyline Soirée: Emerge 2025 Opening Night at Cavaña"

Giants Game – Giants vs. Brewers at Oracle Park

📅 Date: April 23, 2025
Time: 6:45 PM – 10:00 PM 
📍 Location: Oracle Park

Baseball, Bay views, and ballpark bites – what more could you ask for? Experience San Francisco sports culture at its finest as the Giants take on the Milwaukee Brewers in one of MLB’s most iconic stadiums.

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⚾ Premium group seating with the best views
🌭 Classic stadium eats – garlic fries, anyone?
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Grab a drink, cheer for the home team, and make unforgettable memories under the stadium lights!

Bollywood Rodeo: Where East Meets West

📅 Date: April 24, 2025
Time: 6:00 PM Onwards
📍 Location: Pacific Terrace, InterContinental San Francisco Rooftop

🔥 It’s time for the ultimate Bollywood Cowboy Bash! 🤠✨

  • Stroll through the streets of an Indian bazaar, shop handcrafted gifts, get a stunning henna tattoo, snap Insta-worthy pics at our immersive photo booth, and much more.
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  • Arrive early for an exclusive speed networking session before the festivities take over! 

Don’t Miss The Grand Finale Of Emerge 2025!

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Skyline Soirée: Emerge 2025 Opening Night at Cavaña

📅 Date: April 22, 2025
Time: 6:00 PM – 9:00 PM 
📍 Location: Cavaña Rooftop, San Francisco

Kick off Emerge 2025 in style!

Join us for an unforgettable Opening Night Reception at Cavaña Rooftop – one of San Francisco’s most breathtaking venues. Enjoy panoramic views of the Bay, handcrafted cocktails, and an electric atmosphere as you connect with industry leaders, innovators, and fellow attendees before the conference begins.

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Spectacular rooftop views of the SF skyline & Bay Bridge
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Sunset Cruise on the Bay – A Breathtaking Evening on the Water

📅 Date: April 23, 2025
Time: 6:00 PM – 8:30 PM 
📍 Departure: Pier 39

Set sail on a private yacht and experience San Francisco’s skyline like never before. This exclusive Sunset Cruise on the Bay offers a front-row seat to the city’s most breathtaking sights, complete with craft cocktails and great company.

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🌉 Breathtaking views of the Golden Gate Bridge, Alcatraz, and SF skyline
🍷 Complimentary drinks & gourmet hors d’oeuvres
🎶 Live music & entertainment to set the perfect mood

Feel the ocean breeze, sip on a crafted cocktail, and raise a toast to new connections as you experience San Francisco at its most magical.

Secret Food Tour – San Francisco’s Hidden Culinary Gems

📅 Date: April 23, 2025
Time: 5:30 PM – 6:00 PM 
📍 Location: Meeting point to be revealed upon registration

Indulge in an exclusive Secret Food Tour through San Francisco’s best-kept culinary secrets. From legendary sourdough bread to underground speakeasies and authentic dim sum, this tour will introduce you to flavors that define the city.

✔ Taste your way through historic neighborhoods
✔ Discover family-owned eateries and hidden food spots
✔ Sip on local wines & craft cocktails

Get ready to eat like a local while networking with fellow attendees in an unforgettable, immersive setting.

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