Community banks and credit unions are navigating two competing forces: rapidly rising consumer expectations and the operational limitations of legacy communication channels. At Eltropy, we’re tackling that challenge head-on with the launch of Eltropy Rich Communication Services (RCS) – the next-generation messaging channel that will transform traditional SMS into branded, interactive, and secure conversations.
Why RCS, and Why Now?
Unlike standard SMS, which is limited to plain text, RCS allows your institution to send visually rich, app-like experiences directly into a consumer’s native messaging app, with no downloads required. Think carousels, buttons, media, appointment reminders, and real-time loan offers, all fully brand-aligned and personalized.
But here’s what makes the timing so critical: RCS now has full support from all major carriers, and with iOS officially joining the fold, adoption is about to accelerate. As spoofed SMS fraud continues to rise, verified secure messaging is becoming a strategic imperative. RCS offers just that, branded, authenticated conversations that consumers can trust by clearly signaling that the message is genuinely from their financial institution.
With up to 32% higher engagement across use cases like fraud prevention, loan marketing, collections, and digital onboarding, RCS is one of the most powerful tools in your digital transformation stack, and now is the time to act.
Eltropy RCS For Chief Information Officer (CIO)
As a CIO, you need modern tools that are scalable, reliable, and easy to integrate. Eltropy RCS is fully embedded into our Unified Conversations Platform, working seamlessly alongside the channels you already use: text, voice, email, chat, and video. It’s built to grow with your institution while maintaining enterprise-grade performance.
Plus:
- No app download required for consumers.
- Runs on carrier-approved, highly reliable infrastructure, with fallback to SMS.
- Supports scalable omnichannel orchestration from a single pane of glass.
Whether you’re serving one branch or a national network, Eltropy RCS is designed to scale with your growth, without adding complexity to your stack.
Eltropy RCS For Chief Compliance Officer (CCO)
As a CCO, compliance and consumer trust are top of mind. RCS is built with enterprise-grade security and brand verification at its core, meaning your institution’s name, logo, and trust indicators appear directly in the conversation thread. This helps:
- Eliminate phishing risks often associated with SMS.
- Ensure message authenticity and regulatory compliance.
- Improve delivery rates and consumer trust across all touchpoints.
Get Ahead of the Curve
With carrier infrastructure ramping up, there’s a limited window to submit your brand profile early and get in the approval queue before the channel goes mainstream. And, while major carriers are focused on onboarding Fortune 1000 brands right now and with full carrier infrastructure expected to scale in 2026, Community Financial Institutions (CFIs) have a rare window of opportunity to get in early and to actively shape and customize the product to fit their real-world use cases.
We’re currently rolling out RCS in a beta release. If you’re interested in exploring how Eltropy RCS can elevate consumer engagement while helping us develop the product that aligns with your use cases, we’d love to talk.
Connect today with your Eltropy representative to schedule a personalized walkthrough.
Let’s build the future of consumer communication, together.
