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Civic FCU Put the Branch in Members’ Pockets with Eltropy

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Eltropy orchestrates growth, optimizes performance, and delivers tangible value for 700+ credit unions and community banks. See how our customers are transforming themselves with the Unified Conversations Platform.

Cost savings compared to competitors, with faster, more efficient implementation.
0 X
Faster setup - Texting was fully operational in 6-8 weeks, quicker than the usual 4-6 month timeline.
0 X
Member communications are now increasingly conducted via Text Messaging.
0 %

Increased Member Engagement

Members replied to texts with positive emojis, making interactions feel personal.

“On a scale of 1-10, the competitors we saw might’ve been a 5, and Eltropy was a 10+. For us, it was so easy to use, we just turned it on and were off and running.”

Pete VanGraafeiland

SVP, Member Services

Civic Federal Credit Union flipped the script by putting the branch directly into the pockets of its members. As a digital-only credit union, they were already revolutionizing banking, but something was missing: a way to connect instantly and personally with their members.

That’s where Eltropy stepped in. By integrating text messaging as their primary communication channel, Civic gave their members the instant connectivity they craved. Whether it was a loan approval or a simple account inquiry, members now received real-time, personalized updates, creating a streamlined experience they loved.

No more waiting for days on end for emails or traditional phone calls – Just fast, friendly texts that allowed the credit union to stay true to their digital-first approach while offering the human touch members expect. And the results? A more efficient, cost-effective way to engage that kept members happy and business booming.

With Eltropy, Civic didn’t just keep up with the times – they defined the future of digital banking and transformed what a credit union can be—and what it can offer to its members.

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