“Every day CFIs wait, major banks are capturing more consumer attention with branded messaging that makes community financial institutions look outdated by comparison,” said Ashish Garg, co-founder and CEO of Eltropy, in a statement. “Our CFI clients were asking why their messages looked generic next to major bank communications. This beta program changes that dynamic by giving our customers first access to enterprise-grade messaging technology that delivers 32 percent higher engagement than traditional SMS.”