Empathy Meets Automation: Mary Fatu on Smarter Member Support at Launch CU

What’s Inside?

In this episode of the Eltropy Exchange podcast, host Michael Pupil sits down with Mary Fatu, Manager of the Member Solutions Team at Launch Credit Union. Mary shares her unique journey from hospitality to finance and unpacks how empathy, training, and technology intersect in modern collections.

The conversation dives into Launch CU’s innovative Quick Cash loan program, designed to offer a dignified alternative to payday lending, and their proactive approach to tackling rising fraud. Mary also shares how automated workflows and tools are transforming member outreach and freeing up staff to focus on higher-touch interactions.

Whether you’re navigating delinquency spikes, evaluating AI in collections, or looking to boost internal collaboration, this episode offers frontline insight and actionable takeaways for community bankers and credit union professionals alike.

Mary Fatu

Member Solutions Manger, Launch Credit Union

Mary Fatu had been working in Finance for 15 years. She is the Manager of Member Solutions for Launch Credit Union on the Space Coast of Florida. Mary is passionate about building a team dedicated to helping members find the best solutions during life’s most challenging times. A lifelong resident of Brevard County, Florida, she enjoys outdoor adventures with her husband.

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