What’s Inside?
In this episode of The Eltropy Exchange, Michael Pupil sits down with Lone Jensen, Chief Member Experience Officer at Alltru Credit Union, for a candid and inspiring conversation about leadership, community, and the human side of financial services. Lone, originally from Denmark, shares her unique journey to the credit union industry and how her international background has shaped her perspective on collaboration and innovation.
Lone dives into the intentional strategies Alltru is using to fulfill its mission, including the creation of a CDFI Advisory Board and a robust internal knowledge base. She reveals how these initiatives are not just about checking boxes, but about creating a confident, empowered team that is better equipped to serve members. The conversation also explores their innovative approach to financial wellness with a unique salary advance loan program designed to help employees of their partner businesses, and how they are leveraging technology like their new internal chatbot, to improve efficiency.
This episode is a must-listen for leaders who want to build a culture of empowerment, stay committed to their communities, and find a balance between high-tech solutions and a high-touch member experience.
- Alltru Credit Union, CDFI, Community Impact, Credit Union Leadership, CXO, Digital Transformation, Employee Experience, Financial Wellness, Internal Knowledge Base, Lone Jensen, Member Experience
Lone Jensen
Chief Member Experience Officer, Alltru Credit Union
Lone Jensen is a seasoned executive with extensive experience in the banking and credit union industry. With a strong focus on enhancing member satisfaction, Lone has successfully implemented strategies that streamline the member journey and foster loyalty. Her background in leadership roles across various financial institutions has equipped her with a deep understanding of operational excellence and customer service. Lone is passionate about financial education and community engagement, actively seeking innovative solutions to improve service delivery. She has a proven track record in managing cross-functional teams and driving strategic initiatives. Lone’s commitment to professional development is evident through her involvement in leadership programs, where she helps cultivate future leaders in her community. Her analytical skills and problem-solving abilities make her a valuable asset in any organization. Outside of work, Lone enjoys mentoring emerging leaders and participating in community service initiatives.


