What’s Inside?
In this special episode of The Eltropy Exchange, host Michael Pupil interviews a familiar face from the other side of the microphone: Mike Lawson, founder and host of CUbroadcast, the credit union industry’s longest-running and most beloved video interview series.
With more than 8,000 interviews under his belt, Mike reflects on his journey from journalist to fintech marketer to industry storyteller. He shares how a mix of curiosity, collaboration, and a “let’s see if this works” mindset led him to launch CUbroadcast in 2010, well before video interviews were the norm. What began with sketchy bandwidth and skeptical guests has grown into one of the most valuable storytelling platforms in the credit union world.
Mike and Michael dive into topics including how stories make the industry stronger, why capturing personality builds trust, and how the best ideas often come from other credit unions, not boardrooms. They also explore the role of vendors in the storytelling equation, the need for a “member succession plan,” and how AI and automation can enhance rather than replace the human side of service.
It’s an episode packed with reflection, inspiration, and practical insight from one of the industry’s most trusted voices.
Featured Links
- AI in Credit Unions, Credit Union Innovation, Credit Union Marketing, Credit Union Media, Credit Union Podcast, Credit Union Storytelling, Credit Union Technology, CUbroadcast, Member Engagement, Mike Lawson
Mike Lawson
Creator/Host at CUbroadcast
Mike Lawson is host of the credit union industry’s only online video talk show, CUbroadcast, and has more than 25 years journalism, PR, and marketing experience. Lawson has an extensive background within the financial services industry stemming back to the mid-‘90s working for Symitar, establishing his marketing firm DML Communications in 2002, and starting CUbroadcast in 2010 – hosting more than 8,000 video interviews for credit unions today. He regularly emcees industry events and speaks on video, journalism, PR, marketing, and social media topics to credit union industry organizations nationwide. In his spare time, he teaches media relations at University California at San Diego. He’s also a husband to a gorgeous wife, father of fab five kiddos (including twins!), and enjoys surfing, skiing, swimming, mountain biking, and kinda likes running.
