The CRM Multiplier
Built to Outpace Missed Opportunities
No more silos. No more delays. Just action.
Eltropy’s Prisma Campaigns integration combines sophisticated marketing automation with conversational engagement, allowing Community Financial Institutions to deliver targeted campaigns that drive immediate, measurable action. Consumers receive personalized offers and information via their preferred channels and can respond, ask questions, or take next steps instantly within the same conversation. This integration transforms one-way marketing into interactive dialogue, dramatically improving response rates and creating opportunities for cross-sell and deepening relationships.
Powerful alone. Transformative together.
The Eltropy x MeridianLink Consumer integration empowers you to deliver a better borrower experience and close more loans faster by streamlining communications with members and customers within the MeridianLink Platform.
Close the Communication Gap
Keep borrowers in the loop with automated “pizza tracker” loan updates, or engage 1:1 with personalized texts that reduce confusion and abandonment.
Speed Up Path to Funding
From initial application to doc collection and final funding, the entire lending journey happens in one thread without jumping channels or apps.
Grow Loan Volume Without Adding Costs
Automated outreach and digital doc collection enable teams to manage more applications with less effort, boosting efficiency and lowering the cost per loan.
100% Digital Lending Experience
Deliver a frictionless, fast, and secure digital lending experience that builds trust and keeps borrowers in control of their application from anywhere, on any device.
The Eltropy+ MeridianLink Consumer Impact
Faster responses to Text alerts
10
x
Open rate on Text Messages
10
%
Average open time for a Text alert
2
Mins
Capabilities Built for Modern Lending Teams
Automated reminders and 1:1 Text Conversations.
Automated “Pizza Tracker”-style updates to inform on loan status.
Collect and sync documents to MeridianLink via trackable, secure links.
Automated message sync to the MeridianLink.
Akuvo x Eltropy Collections Workflow
Message Set Up
Your collections team configures automated payment text alerts directly within Akuvo.
Automated Text Triggered
Akuvo calls Eltropy’s secure Text API to send out the message to the member or customer.
Member Receives the Alert
If the member responds, the collection officer is instantly notified within Akuvo.
Real-Time Conversation Begins
The officer launches the Eltropy Messenger (within Akuvo) to continue the conversation.
Secure, Synced Message History
The entire conversation is logged and synced in real-time to Akuvo’s history section.
One of the biggest reasons we chose Eltropy was their robust integrations. As we prepared for a core conversion, Eltropy was already ready to support us, which opened up countless possibilities to increase efficiency and improve member interactions across the entire organization.
One thing that surprised me was how smoothly it went. Usually with third-party vendors, you have hiccups. But since day one, it’s been fantastic. The integration has been seamless, and the system is so intuitive that staff training was minimal. That kind of turnaround was unheard of with our old process.
The way MeridianLink and Eltropy work together has been remarkable. When a member needs to submit or sign docs, our team sends a quick Text and often get a response within minutes, rather than days. The efficiency gains have been incredible.
Prisma Campaigns is a modern marketing automation platform purpose-built for financial institutions. Trusted by credit unions and community banks across the U.S., Prisma helps marketers deliver highly personalized, data-driven experiences across email, SMS, push notifications, online banking banners, and more. With seamless core and third-party integrations, Prisma transforms siloed data into targeted journeys that increase engagement, product adoption, and loyalty while reducing friction. Prisma empowers institutions to scale humanized marketing and become their members’ primary financial partner. For more information, visit prismacampaigns.com.
