The Core Multiplier
Built to Outpace Disconnected Journeys
No more silos. No more delays. Just action.
Through the Salesforce CRM integration, Eltropy unifies consumer communication history with customer relationship data, giving staff complete context about every consumer interaction across all channels. Representatives can view past conversations, marketing engagement, and service history while chatting with consumers, enabling truly personalized, informed interactions. This integration eliminates data silos, improves staff efficiency, and ensures consumers never have to repeat themselves regardless of how or when they connect.
Powerful alone. Transformative together.
The Eltropy x MeridianLink Consumer integration empowers you to deliver a better borrower experience and close more loans faster by streamlining communications with members and customers within the MeridianLink Platform.
Close the Communication Gap
Keep borrowers in the loop with automated “pizza tracker” loan updates, or engage 1:1 with personalized texts that reduce confusion and abandonment.
Speed Up Path to Funding
From initial application to doc collection and final funding, the entire lending journey happens in one thread without jumping channels or apps.
Grow Loan Volume Without Adding Costs
Automated outreach and digital doc collection enable teams to manage more applications with less effort, boosting efficiency and lowering the cost per loan.
100% Digital Lending Experience
Deliver a frictionless, fast, and secure digital lending experience that builds trust and keeps borrowers in control of their application from anywhere, on any device.
The Eltropy+ MeridianLink Consumer Impact
Faster responses to Text alerts
10
x
Open rate on Text Messages
10
%
Average open time for a Text alert
2
Mins
Capabilities Built for Modern Lending Teams
Automated reminders and 1:1 Text Conversations.
Automated “Pizza Tracker”-style updates to inform on loan status.
Collect and sync documents to MeridianLink via trackable, secure links.
Automated message sync to the MeridianLink.
Akuvo x Eltropy Collections Workflow
Message Set Up
Your collections team configures automated payment text alerts directly within Akuvo.
Automated Text Triggered
Akuvo calls Eltropy’s secure Text API to send out the message to the member or customer.
Member Receives the Alert
If the member responds, the collection officer is instantly notified within Akuvo.
Real-Time Conversation Begins
The officer launches the Eltropy Messenger (within Akuvo) to continue the conversation.
Secure, Synced Message History
The entire conversation is logged and synced in real-time to Akuvo’s history section.
One of the biggest reasons we chose Eltropy was their robust integrations. As we prepared for a core conversion, Eltropy was already ready to support us, which opened up countless possibilities to increase efficiency and improve member interactions across the entire organization.
One thing that surprised me was how smoothly it went. Usually with third-party vendors, you have hiccups. But since day one, it’s been fantastic. The integration has been seamless, and the system is so intuitive that staff training was minimal. That kind of turnaround was unheard of with our old process.
The way MeridianLink and Eltropy work together has been remarkable. When a member needs to submit or sign docs, our team sends a quick Text and often get a response within minutes, rather than days. The efficiency gains have been incredible.
Salesforce is the world’s leading customer relationship management technology, helping organisations build and improve customer relationships. In 1999 they pioneered cloud-based CRM and today are helping organisations of all sizes re-imagine their business for the world of AI. How? With Agentforce, providing trusted, autonomous AI agents that take action for your employees and customers. With unified data from all the systems, so every employee has a 360-degree view of every customer. And with #1 CRM apps for sales, service, marketing, commerce and IT teams. Visit www.salesforce.com for more information.
