Eltropy + Natco Credit Union : 100 Text Messaging Opt-Ins in 5 minutes

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Our friends over at Natco Credit Union were in the market for an alternative text messaging solution when they came across Eltropy. With a 5 star rating from the nation’s leading independent financial institution rating firm every quarter since 2010, their hyper focus on serving the member at the highest level possible was palpable, and led them to adopt a Text messaging solution early on. But their prior solution lacked any sort of dynamic routing or ability to assign a text conversation to a different operator. Because of this, Natco was finding their solution to make their call center and loan department run smoother was actually hampering them. They were running into issues with delayed response times to their members or conversations getting lost and not properly followed up with said members. On an eve where a blizzard shut down their in person branches, coupled with a Text messaging solution that didn’t enable them to reach out to their members in a quick & effective way drove them to look for a solution that could provide better Texting. And they found Eltropy.

“What we are doing now compared to before is leaps and bounds better; the baseline was such a lift in the member service capabilities.”

Kimberly Davis, Director of Sales & Service – Natco CU

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