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Eltropy orchestrates growth, optimizes performance, and delivers tangible value for 600+ credit unions and community banks. See how our customers are transforming themselves with the Unified Conversations Platform.
“Honestly, it’s been the best vendor relationship that I’ve ever experienced. From the start, they laid everything out clearly, addressing every wish list item. If something wasn’t on the roadmap, they promised to add it—something no other competitor could offer.”
Eryka Ragsdale
VP of Member Services
When your members expect instant, seamless service, but your small team is drowning in calls – what do you do? The Credit Union of Texas (CUTX) faced this exact challenge.
With a rich history dating back to 1931, CUTX has always been about putting people first. But as they grew, so did the demand for faster, more accessible service. Nine out of ten members still preferred to call, leading to long wait times, frustrated staff, and bottlenecked processes.
They needed a solution that could work around the clock, answering routine questions instantly while allowing their team to focus on the moments that mattered. That’s where Eltropy stepped in. “Just because our doors close when the workday is over, it doesn’t mean that banking does in general. We want to provide a multitude of options so that our members can have all their needs met, whether we are physically here or not,” says Eryka Ragsdale, VP of Member Services.
By introducing AI-powered automation, CUTX transformed how they connected with members. Conversations that once led to long hold times now flow effortlessly through chat, text, voice, and video. The result? Happier members, a more efficient team, and a credit union that feels as personal as ever – just a whole lot faster.
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