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Pioneer Valley Rewrites The Lending Playbook for the Digital Age

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Eltropy orchestrates growth, optimizes performance, and delivers tangible value for 700+ credit unions and community banks. See how our customers are transforming themselves with the Unified Conversations Platform.

Loan communications now happen via Text, compared to 100% email previously.
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Faster Loan Approvals

Faster document collection and signature processes.

MeridianLink LOS Integration

More efficient & responsive loan workflows that allow loan officers to communicate with members directly from within the lending process.


Less response time with Texting, from 3-5 minutes to just 10 seconds.
0 %

Enhanced staff scheduling as Texting provides extended HR coverage and support.

Easy access to accurate employee records with efficient documentation via Texting.

Positive feedback as employees enjoy hassle-free leave reporting without callbacks.

“Email is becoming archaic in lending. To stay relevant today, you have to have texting capabilities. Without Eltropy, we would be struggling to meet our members’ expectations for modern communication.”

Tony Sanches

VP of Lending

In a world where time is everything, Pioneer Valley Credit Union (PVCU) is rewriting the rules of lending. Faced with an outdated email system that slowed progress and frustrated both members and staff, PVCU turned to Eltropy—and the results have been nothing short of game-changing.

By embracing the power of real-time text messaging, PVCU has transformed its entire lending process. No more waiting days for responses or tracking down documents. Instead, 90% of loan communications now happen instantly via text, creating a faster, more efficient experience for members and loan officers alike. The impact? Faster approvals, smoother workflows, and a level of member connection that email could never deliver.

Loan officers now engage with members directly from within the loan process—texting updates, requests, and approvals in real-time. The result is nothing less than a revolution in how lending is done: quicker, smarter, and more personalized.

This is more than just modernization—it’s a bold leap into the future. As PVCU expands its use of Eltropy’s automation capabilities, they’re not just meeting expectations—they’re exceeding them. The new playbook? Efficiency, empowerment, and a lending experience that puts members first, every time.

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