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TruWest CU Serving Members Globally with Eltropy’s Video Banking

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Eltropy orchestrates growth, optimizes performance, and delivers tangible value for 700+ credit unions and community banks. See how our customers are transforming themselves with the Unified Conversations Platform.

Labor hours saved with seamless digital banking services.
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Member hours saved through faster resolutions via video calls.
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Members served remotely, breaking service barriers beyond driving distance.
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“It seemed so simple and intuitive to use! All the steps made sense. We had an easy time envisioning how it would integrate with our other platforms and improve our member service experience” 

Iwona Leatherberry

Digital Banking Manager

What if being miles away felt like walking into a branch? That’s exactly what TruWest Credit Union achieved with Eltropy Video Banking — turning distance into opportunity.

For years, TruWest faced a familiar challenge — members moving away, traveling, or unable to visit branches for critical banking needs. Phone calls were impersonal, emails were slow, and service gaps were widening.

The Eltropy shift was transformative. When a member traveling in Israel got locked out of their account, a quick video call instantly solved the issue — no waiting, no suspicion of fraud, just face-to-face reassurance. Staff could now screen-share, assist with documents, and resolve complex issues in real-time, making members feel supported regardless of location.

TruWest didn’t just boost efficiency — it redefined service. What once required a branch visit or lengthy phone call now happened over a seamless video conversation. And members loved it. Today, TruWest isn’t just serving its members — it’s showing up for them, wherever they are.

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