Eltropy Kicks Off 2020 with Extraordinary Momentum

Further Establishing Itself as a Top Text Messaging Tool for Credit Unions

Eltropy, a text messaging-based platform that enables credit unions to communicate with members via text, announced it had a historically strong start to 2020 after singing several deals with credit unions across the U.S. and taking Memphis City Employees Credit Union live. 

Ashish Garg, CEO and co-founder of Eltropy, said, “In 2019 brought a vision to credit unions that texting could really impact their member experience, grow revenue and help meet compliance standards. In 2020, we are making this vision a reality for our customers and establishing ourselves as a world class financial technology solution.”

“Eltropy is a proven messaging-based solution to help credit unions make the most out of their member communication in a compliant and secure manner,” said Jenny Jackson, alliance manager at CUNA. “The tireless commitment to the industry in addition to providing top notch service for all customers make it a winning solution in the marketplace.”

New Deals Signed

New contracts included credit unions spanning across a variety sizes:

  • Altana Federal Credit Union – $201M+ AUM
  • Carolina Federal Credit Union – $51M+ AUM
  • Clackamas Federal Credit Union – $300M+ AUM
  • Electro Savings Credit Union – $173M+ AUM
  • First Abilene Federal Credit Union – $73M+ AUM
  • Grasslands Federal Credit Union – $82M+ AUM
  • HealthShare Credit Union – $37M+ AUM
  • Metro Credit Union – $400M AUM
  • Potlatch No. 1 Federal Credit Union – $1B+ AUM
  • Winston-Salem Federal Credit Union – $58M+ AUM

“We have been signing an average of one credit union a week for the last 45 weeks,” said Garg. “The range of credit unions that we are signing deals is a representation of our commitment to the credit union movement as a whole. Whether they are large, medium or small, Eltropy is driven to helping all credit unions of all asset sizes realize the value of text messaging, whether they are large, medium or small.”

Credit Unions Go Live

In addition to signing new customers, Eltropy has been busy taking credit unions live with its solution:

  • First Education Federal Credit Union – $61M+ AUM
  • Memphis City Employees Credit Union – $327M+ AUM
  • Novo Credit Union – $9M AUM
  • Primeway Federal Credit Union – $460M AUM
  • USAgencies Credit Union – $89M+ AUM
  • Verity Credit Union – $587M+ AUM

Casandra Peterson of Memphis City Employees’ Credit Union’s Member Service Center said, “The product has been thoughtfully designed for easy use and I can see how efficient this is going to make our team. Also, I cannot help but notice how quickly our slight concerns have been addressed by the team. It is like Eltropy has a magic wand, or more likely, a great team that can make the modifications quickly and seamlessly. I am excited to see what updates and enhancements come down the line and look forward to our partnership.”

Looking Ahead 

Eltropy remains committed to serving the entire industry, regardless of a credit union’s asset size. By the end of 2020, Eltropy hopes to call more than 100 credit unions customers. 


About Eltropy

Eltropy enables Financial Institutions to digitally engage in a secure and compliant way. Using our world-class digital communications platform, Credit Unions, Banks, Debt Collectors, Insurance Companies, Lenders and FinTechs can improve operations, engagement and productivity. Eltropy also integrates with IT systems, such as Symitar and Corelation, and uses Analytics to provide member engagement insights. For more information about Eltropy, please visit eltropy.com.