CUA Win

Eltropy’s Intuitive Product + Exceptional Service Win Over Credit Union of America

Kansas-based CU Aims to Streamline Collections Processes and Supplement Outbound Sales

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Eltropy, “The Best* text messaging-based platform for Credit Unions,” announces Credit Union of America has gone live with its leading solution. The Wichita, Kans.-based $1B+ AUM Credit Union is using Eltropy for Text Messaging for its collections and sales departments. 

Ashish Garg, CEO and co-founder of Eltropy, said, “Credit Union of America is a large Credit Union serving an array of members. Eltropy has already proven to be a winning solution for multiple departments at the Credit Union, helping improve processes associated with loan mitigation, outbound sales efforts and overall member experience. Eltropy is committed to serving all departments at Credit Unions of all sizes.”

Eltropy for Collections

Credit Union of America rolled out 1:1 Texting for collections as another way to contact its members. In the past, the Credit Union’s collections departments grew frustrated when members did not check their phones, voicemails or even emails. 

“Texting as a method of communication has been very effective not only in the late stage collection but also reaching some of our members in the earlier stages of collections,” said Bert Jones, account resolution manager at Credit Union of America. “‘We are very satisfied with this process.

Eltropy for Sales

Additionally, Credit Union of America is using Eltropy’s Text Messaging platform to enhance overall member experience and support outbound sales efforts. 

“Since implementation, we have found that our total response numbers have increased,” said Jacque Girard, senior member specialist at Credit Union of America. “We have received positive feedback from our members regarding Text Messaging. One member expressed how easy it is to use the new service. She works the same hours as the Credit Union is open. So now with Eltropy, she can choose her time to converse with us that is convenient for her.”

Implementation and Training 

Due to Eltropy’s intuitive platform and commitment to customer success, Credit Union of America was quickly up and running on the platform. As a result, future departmental implementations are likely as members grow more comfortable with Text Messaging. 

“I can’t say enough good things about our implementation process with Eltropy,” said Marci Barragan, digital experience manager at Credit Union of America. ”All the way from our beginning discussions through go live, for multiple departments we have had our hand held. Eltropy has been very responsive to us. They have been willing and able to work with us to make things seamless and smooth.”

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About Credit Union of America

CUA serves over 81,000 members online and at fourteen (14) full-service Kansas locations in Wichita, Derby, Goddard, Great Bend, Pratt, Salina, in addition to a corporate office located in Wichita. Credit Union of America, originally a teachers’ credit union, now serves a community-based field of membership, with special interest and expertise in serving educators and healthcare workers. Established in 1935, CUA is a member owned full service financial cooperative providing low-cost checking, savings, investments, personal and mortgage loans, and small business services. As of July 31, 2020, CUA assets total $1.15 billion and loans total $902.5 million. Deposits are insured by the National Credit Union Administration (NCUA), a U.S. Government Agency. CUA is an Equal Housing Lender and Equal Opportunity Employer.

About Eltropy 

Eltropy enables Financial Institutions to digitally engage in a secure and compliant way. Using our world-class digital communications platform, Credit Unions, Banks, Debt Collectors, Insurance Companies, Lenders and FinTechs can improve operations, engagement and productivity. Eltropy also integrates with IT systems, such as Symitar and Corelation, and uses Analytics to provide engagement insights. For more information about Eltropy, please visit eltropy.com.

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