User Generated Content for Your Financial Institution

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The best form of marketing is getting a recommendation from a real person. As human beings, we trust each other’s opinions and give those opinions from those we know, like and trust more validity as being unbiased and truthful. A recommendation from a fellow neighbor feels much less like a sales pitch and more in tune with what’s best for you. How can your financial institution take this same idea and apply it to your marketing department? The best way to get marketing content that feels like it’s Word of Mouth rather than curated and salesy is to create a process around obtaining user-generated content (UGC).

What is User Generated Content (UGC)

UGC is content that talks about your financial institution, but that is not written by your financial institution. You’ll see this in a number of different ways, such as online reviews, social media posts, video shoutouts, and so on. There’s several categories for UGC, but the two main ones for financial institutions are member content and employee content. Member content comes in the form of online reviews such as Google , or shout outs to  your financial institution on your member’s favorite social media platforms such as Facebook, Instagram and Twitter. Employee content comes in the form of social posts on LinkedIn announcing they’ve just joined your team, or sharing information about a special project or initiative. Additionally, it could be a review on Glassdoor about your team and company culture. Both of these forms of UGC are incredibly important to utilize in terms of building trust and brand image for your financial institution. 

Why UGC

These forms of positive content aren’t coming specifically from your financial institution. They come across as more authentic because they’re being written with a presumably unbiased opinion. When a consumer goes out of their way to leave your financial institution a positive review, the natural assumption  is that they genuinely enjoy your financial institution, and that consumer’s voice feels unbiased and trustworthy. 

Your marketing team may think that they’re developing unbiased and trustworthy content, but the numbers say otherwise. According to a report, 92% of marketers believe most content they create comes off as authentic. In reality, over half of consumers say less than half of brands create content that feels authentic.

UGC spotlights your members and your employees, not the business itself. This makes the content come across as far more authentic, and it feels less forced, building brand trust with your members and prospective members. Use your members to gain reviews and positive feedback on your own social channels and marketing materials. Brand trust and brand loyalty will lead to more engaged members and more engaged employees, building a healthier ecosystem around your financial institution via your marketing department. 

How to Generate UGC

Two ways in which your marketing department can start to generate and utilize UGC quickly is through gaining more online reviews and creating a dedicated company hashtag

Positive online reviews are the easiest and best way to start building a UGC pipeline for your marketing department. It’s incredibly easy to take a batch of 4-5 positive reviews that (presumably) already exist, and make them into graphics cards, slideshows, dedicated testimonial web pages, and so on. Generating more online reviews poses challenges, but with the addition of an omnichannel digital communications platform, your team can establish a pipeline of sending out review requests at the right time. Not only will your team be maintaining your online presence, but will also be generating  positive reviews.

Creating a dedicated company hashtag is a great way for your marketing team to go onto popular social media outlets, such as Instagram and Facebook, and search for mentions of your financial institution.By establishing this dedicated hashtag, along with marketing it across your communications, members and employees can start to use this hashtag to create a community beyond the branch. Once this hashtag has been developed, your marketing team can easily search and highlight pieces of content that would work the best to help you meet your marketing goals. The best part is these posts are already pre-made, in a sense. All your marketing team is doing is highlighting your members and employees. 

Getting started with generating UGC is much easier than you think; if people have shouted out your business on social media before, or left you positive online reviews, there’s content out there for you to utilize right now. To learn how Eltropy is helping financial institutions generate more online reviews for a better online reputation and more user-generated content, request a demo today.

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Relax & Recharge at Chill Spa or SpaTerre Jackson Hole

Horseback Riding in Jackson Hole

Snake River Scenic Float Trip

Zip Line at Snow King Mountain Resort

Relax & Recharge at Chill Spa or SpaTerre

Date: To Be Confirmed.

Location: [Select One Spa]
📍Book Here – Chill Spa, Hotel Terra Jackson Hole – 3335 Village Dr, Teton Village, WY. 
📍Book Here – SpaTerre, Teton Mountain Lodge & Spa – 3385 Cody Lane, Teton Village, WY.

Important Details: Find the spa package that excites you most and book it directly using the hotel’s link. A $200 spa certificate will be provided during check-in and you can be redeem it when you get the service. Don’t forget to register separately to receive your certificate!

Sink into the comforts of the serene sanctuary at Chill Spa Jackson Hole or SpaTerre Jackson Hole. After experiencing the best of Jackson Hole adventures, it’s time to rejuvenate and recover at our sanctuary of relaxation and wellness.

At Chill Spa, they take detox to the next level by using eco-friendly, 100% all-natural, organic products. The boutique rooftop spa is all about tranquility and restoring your energy for Jackson Hole adventures.

SpaTerre welcomes guests to another world of wellness classes, skincare, cryo, and body therapies, and is ranked among the Top 100 Spas of 2022 by Spas of America.

Options include: Skincare, Signature Treatments, Body Therapies, Massage, Bath Rituals & Shirodhara.

Horseback Riding with Breathtaking Grand Teton Views (2 Hours)

📅 Date: August 25, 2025 @ 1:30 pm Or August 27, 2025 @ 3:30 pm [Arrive 30 minutes early][Select One Slot]

📍 Location: Heart Six Ranch, 16985 Buffalo Valley Rd, Moran, WY.

Get ready for an unforgettable trail ride through the stunning Bridger-Teton wilderness, featuring breathtaking views of the Grand Teton and the picturesque Buffalo Valley. 

You’ll ride gentle, well-trained horses, perfect for both beginners and experienced riders. Our exclusive horseback trails include elevation gains of up to 500 feet, offering incredible photo opportunities. Capture the beauty of towering peaks, lush valleys, and winding forest paths, and share your adventure with friends and family.

Important Information:

  • Maximum weight limit: 240 lbs (There are no refunds).
  • Riders must bring their own water bottle.
  • Weight and height information will be collected in advance.

Snake River Scenic Float Trip (3 Hours)

📅 Date: August 25, 2025 at 11:30 am [Includes lunch] Or August 27, 2025 at 4:00 pm
[Arrive 30 min early] [Select One Slot]

📍 Location: Stilson Lot (Village Road Transit Center), 1455 Beckley Park Way, Wilson, WY 83014, USA.

A relaxing and beautiful scenic float trip on the famous Snake River in Jackson Hole, Wyoming. Your knowledgeable and friendly guides will navigate the raft safely down a 13-mile stretch of the Snake River while guests enjoy the beautiful scenery and wildlife viewing opportunities along the way, including moose, river otter, bald eagles, and osprey.

Stunning scenery, wildlife sightings, and a different side of the Yellowstone ecosystem await you on this scenic floating tour down the Snake River from Jackson Hole, Wyoming. 

Join a professional river guide who will provide all steering and propulsion for your 13-mile rafting trip so you can sit back and enjoy the views. This tour is ideal for those who have never been rafting or who prefer to avoid the rigor of other rafting trips, including families and senior citizens.

Zip Line at Snow King Mountain Resort (1 Hour)

📅 Date: August 25, 2025 Or August 27, 2025 [Select One Slot]
Time: 2:30 pm [Arrive 1 hour early] 
📍 Location: Snow King Mountain Resort, 402 E. Snow King Ave, Jackson, WY.

Please read the Ziptour Rider requirements below:

The Ziptour requires a moderate to high degree of physical strength and stamina. It is not recommended for guests who are or may be pregnant and those who have or may have heart conditions, high blood pressure, a history of back, neck, or bone injuries, recent surgery, or any other current physical or mental illness. 

  • Participants must be at least 48″ tall and not over 82″ tall.
  • Participants must weigh over 50lbs. and under 260lbs. (without supplied equipment).
  • Participants must be at least 12 years old. Participants between the ages of 12-15 must be accompanied by an adult and must be able to participate independently of the adult.
  • Closed-toe shoes are REQUIRED to participate.
  • Participants will need two functioning arms and two functioning legs to ride on the Ziptour.
  • Due to the physical demand and rigorous nature of our Ziptour, we are unable to accommodate any persons who may have medical conditions that require immediate attention, who have existing or recurring injuries, who have recently had major knee, back, or leg surgeries, or those with serious mental or physical handicaps or disorders that would not enable them to complete the mental and physical tasks that happen throughout the tour.
  • Participants must also be able to interpret visual cues and auditory explanations before and while riding.

Eltropy AI Certification

Powering Your Workforce
Internal AI Assistants & Intelligence

Beginner Friendly | All Departments | All Roles

Take your AI skills to the next level by turning the focus inward. Discover how internal AI assistants can empower your teams with real-time answers, content generation, and knowledge support. 

Why You Can’t Miss This Session?

Firsthand look at how Eltropy’s AI Intelligence tools can automate quality assurance and provide compliance-ready evaluations across all member interactions.

TL;DR: Build AI Assistants for employees and AI-based QA tools for supervisors and management.

Session Breakdown:

    • Optimizing Internal AI Strategy Tools, Use cases, and Eltropy’s roadmap for credit unions – Saahil Kamath
    • Hands-On: Configure Your Internal AI Toolkit – Dheeraj Anikar & Anay Deshpande
    • Safe & Smart: Pitfalls to Avoid: Guardrails and governance for internal AI use Rahul B Prakash
    • Q&A + Certification Wrap-Up!

Takeaways:

✅ AI Certification (yes, a real certificate!)
🎥 Training Video Access
📘 Safe AI eBook
🎁 Exclusive AI Offers (yup, still a surprise!)

BYOB [Build Your Own Bot]
Designing Member-Facing AI Agents

Beginner Friendly | All Departments | All Roles

Begin your AI journey by exploring how Generative AI can transform member engagement. Learn how to build smart, self-updating external AI agents that can ingest your website content and respond to member inquiries across channels like Online Banking and Telephony. 

Why You Can’t Miss This Session?

You’ll get hands-on with Agentic AI, Retrieval-Augmented Generation (RAG), and prompt engineering—then bring it to life in our interactive BYOB (Build Your Own Bot… with a twist!) session.

TL;DR: Build AI Agents for Website, Online Banking, and Telephony.

Session Breakdown:

  • The AI Landscape Today: What is Generative AI, LLMs, Agentic AI, and RAG?
    Saahil Kamath
  • Hands-On: Build Your Member-Facing Bot
    Dheeraj Anikar & Anay Deshpande
  • Responsible AI in Action: Avoiding pitfalls, hallucinations, and unsafe practices
    Rahul B Prakash
  • Q&A + What’s Next? 

Takeaways:

✅ AI Certification (yes, a real certificate!)
🎥 Training Video Access
📘 Safe AI eBook
🎁 Exclusive AI Offers (psst… it’s a surprise!)

Texting Strategy Playbook for
Credit Union Leaders

Eltropy Networking Dinner
at Temenos Regional Forum 2025

THURSDAY, 29 MAY 2025

Eltropy Networking Dinner
at Temenos Regional Forum 2025

WEDNESDAY, 28 MAY 2025

How to Download & Set Up ?

  1. To get started, Download & Run App Installer File.
  2. Follow the on-screen instructions to complete the installation process.
  3. Add your Eltropy instance links.
  4. Log in and start using the app.

Claim Your AI Certificate!

Powering Your Workforce
Internal AI Assistants & Intelligence

Web to Wow
Designing Member-Facing AI Agents

Powering Your Workforce
Internal AI Assistants & Intelligence

📅 Date: April 25, 2025
Time: 10:00 AM – 11:00 AM 

Take your AI skills to the next level by turning the focus inward. Discover how internal AI assistants can empower your teams with real-time answers, content generation, and knowledge support. 

Why You Can’t Miss This Session?

Firsthand look at how Eltropy’s AI Intelligence tools can automate quality assurance and provide compliance-ready evaluations across all member interactions.

TL;DR: Build AI Assistants for employees and AI-based QA tools for supervisors and management.

Session Breakdown:

    • Optimizing Internal AI Strategy Tools, Use cases, and Eltropy’s roadmap for credit unions – Saahil Kamath
    • Hands-On: Configure Your Internal AI Toolkit – Dheeraj Anikar & Anay Deshpande
    • Safe & Smart: Pitfalls to Avoid: Guardrails and governance for internal AI use Rahul B Prakash
    • Q&A + Certification Wrap-Up!

Takeaways:

✅ AI Certification (yes, a real certificate!)
🎥 Training Video Access
📘 Safe AI eBook
🎁 Exclusive AI Offers (yup, still a surprise!)

Web to Wow
Designing Member-Facing AI Agents

📅 Date: April 22, 2025
Time: 4:00 PM – 5:00 PM 

Begin your AI journey by exploring how Generative AI can transform member engagement. Learn how to build smart, self-updating external AI agents that can ingest your website content and respond to member inquiries across channels like Online Banking and Telephony. 

Why You Can’t Miss This Session?

You’ll get hands-on with Agentic AI, Retrieval-Augmented Generation (RAG), and prompt engineering—then bring it to life in our interactive BYOB (Build Your Own Bot… with a twist!) session.

TL;DR: Build AI Agents for Website, Online Banking, and Telephony.

Session Breakdown:

  • The AI Landscape Today: What is Generative AI, LLMs, Agentic AI, and RAG?
    Saahil Kamath
  • Hands-On: Build Your Member-Facing Bot
    Dheeraj Anikar & Anay Deshpande
  • Responsible AI in Action: Avoiding pitfalls, hallucinations, and unsafe practices
    Rahul B Prakash
  • Q&A + What’s Next? 

Takeaways:

✅ AI Certification (yes, a real certificate!)
🎥 Training Video Access
📘 Safe AI eBook
🎁 Exclusive AI Offers (psst… it’s a surprise!)

Giants Game – Giants vs. Brewers at Oracle Park

Sunset Cruise on the Bay – A Breathtaking Evening on the Water

Secret Food Tour – San Francisco’s Hidden Culinary Gems

Skyline Soirée: Emerge 2025 Opening Night at Cavaña"

Giants Game – Giants vs. Brewers at Oracle Park

📅 Date: April 23, 2025
Time: 6:45 PM – 10:00 PM 
📍 Location: Oracle Park, 24 Willie Mays Plaza, San Francisco, CA 94107

Baseball, Bay views, and ballpark bites – what more could you ask for? Experience San Francisco sports culture at its finest as the Giants take on the Milwaukee Brewers in one of MLB’s most iconic stadiums.

Why You Can’t Miss This:

⚾ Premium group seating with the best views
🌭 Classic stadium eats – garlic fries, anyone?
🎉 Unforgettable game-day energy with fellow attendees

Grab a drink, cheer for the home team, and make unforgettable memories under the stadium lights!

Bollywood Rodeo: Where East Meets West

📅 Date: April 24, 2025
Time: 6:00 PM Onwards
📍 Location: Pacific Terrace, InterContinental San Francisco Rooftop

🔥 It’s time for the ultimate Bollywood Cowboy Bash! 🤠✨

  • Stroll through the streets of an Indian bazaar, shop handcrafted gifts, get a stunning henna tattoo, snap Insta-worthy pics at our immersive photo booth, and much more.
  • Savor bold Indian spices fused with Western comfort food, paired with signature Bollywood & cowboy-inspired cocktails.
  • Groove to a high-energy Bollywood performance, a celebrity DJ spinning the hottest Bollywood, EDM & country beats, and a dance floor that won’t stop until you drop!
  • Arrive early for an exclusive speed networking session before the festivities take over! 

Don’t Miss The Grand Finale Of Emerge 2025!

Bringing a spouse or guest? – Sign them up here!

Skyline Soirée: Emerge 2025 Opening Night at Cavaña

📅 Date: April 22, 2025
Time: 6:00 PM – 9:00 PM 
📍 Location: Cavaña Rooftop, 100 Channel Street 17th Floor, San Francisco

Kick off Emerge 2025 in style!

Join us for an unforgettable Opening Night Reception at Cavaña Rooftop – one of San Francisco’s most breathtaking venues. Enjoy panoramic views of the Bay, handcrafted cocktails, and an electric atmosphere as you connect with industry leaders, innovators, and fellow attendees before the conference begins.

Why You Can’t Miss This Event:

Spectacular rooftop views of the SF skyline & Bay Bridge
🍹 Crafted cocktails & gourmet bites to elevate your evening
🎶 Music & networking in an upscale, relaxed setting
🤝 Exclusive access to top industry professionals & thought leaders

Co-sponsored by Origence, this evening promises the perfect blend of inspiration, connection, and celebration — setting the stage for an incredible conference ahead.

Register Now and get ready for an evening of innovation, conversation, and stunning views!

Sunset Cruise on the Bay – A Breathtaking Evening on the Water

📅 Date: April 23, 2025
Time: 6:00 PM – 8:30 PM 
📍 Departure:  43 1/2 , Fisherman’s Wharf, San Francisco, CA 94133

Set sail on a private yacht and experience San Francisco’s skyline like never before. This exclusive Sunset Cruise on the Bay offers a front-row seat to the city’s most breathtaking sights, complete with craft cocktails and great company.

What Awaits You:

🌉 Breathtaking views of the Golden Gate Bridge, Alcatraz, and SF skyline


Feel the ocean breeze, sip on a crafted cocktail, and raise a toast to new connections as you experience San Francisco at its most magical.

Secret Food Tour – San Francisco’s Hidden Culinary Gems

📅 Date: April 23, 2025
Time: Group 1 5:30 PM & Group 2 6:00 PM 
📍 Location: 1268 Valencia Street, Group 1 no later than 5:20 PM, Group 2 no later than 5:50 PM

Indulge in an exclusive Secret Food Tour through San Francisco’s best-kept culinary secrets. From legendary sourdough bread to underground speakeasies and authentic dim sum, this tour will introduce you to flavors that define the city.

✔ Taste your way through historic neighborhoods
✔ Discover family-owned eateries and hidden food spots
✔ Sip on local wines & craft cocktails

Get ready to eat like a local while networking with fellow attendees in an unforgettable, immersive setting.

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