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“Video Banking has taken digital services to the next level. What we do with Eltropy’s video solution is offer a full branch experience to our members.”
Sarah Kuesel
Senior Manager
Affinity Plus Federal Credit Union, ranked among Minnesota’s top credit unions by Forbes, aimed to enhance its digital services and increase member convenience. With 220,000 members and $3.2B in assets, they implemented Eltropy’s Video Banking in August 2020 to offer a full-branch experience remotely.
Initially receiving only one call on launch day, the platform quickly gained traction through positive word-of-mouth, reaching 65 calls per day by December. This shift allowed Affinity Plus to extend service hours without expanding branch operations.
“One thing that we’re working towards is being able to be accessible to our members for longer periods of time,” said Jenny Neubeck, Director at Affinity Plus. With Eltropy, they achieved exactly that—enabling longer service hours, increased convenience, and faster processes. No overtime, no hassle—just smarter, faster service. Affinity Plus now plans to centralize Video Banking, ensuring members get face-to-face service anytime, anywhere—without ever stepping into a branch.
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