Arkansas Federal Credit Union: Driving Loan Applications by Improving Member Marketing
Headquartered in Little Rock, Arkansas with an asset size of $2Bn, serving 135,000 members across 20 locations with 300+ employees
The Marketing Team was looking for new ways to drive more loan growth for the Arkansas Federal. They looked to new technologies to aid their efforts, and that search only accelerated with the challenges of the pandemic in 2020. While the team had been looking into potentially adding a digital communications layer like text, it had been put on the back burner, as the team had concerns with security and TCPA compliance. But with a desire to find a way for more loan growth, the team looked into adding text messaging to their arsenal of marketing tools and came across Eltropy.