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Eltropy orchestrates growth, optimizes performance, and delivers tangible value for 600+ credit unions and community banks. See how our customers are transforming themselves with the Unified Conversations Platform.
Reduced Loan
Abandonment
Quick and persistent follow-ups via text significantly reduced loan drop-offs.
Improved Member Experience
Engaging members via their preferred channel boosted satisfaction and response rates.
“Our lead generation for our loans is stronger than it’s ever been before. In fact, we’ve had to expand and build out two teams to meet the demand.”
Robert Blake
VP of Digital Marketing
Arkansas Federal Credit Union was on a mission to drive higher loan growth but struggled with low response rates from traditional outreach methods. Their marketing team realized that members were far more responsive to text messages than voicemails or emails. By introducing a fast, secure, and compliant Text Messaging solution, Arkansas Federal significantly increased their lead generation.
The impact was huge—missed calls turned into closed loans, response rates skyrocketed, and abandonment rates dropped significantly. Using quick response templates, loan officers streamlined communication, cutting loan closing times drastically. In just a few months, they processed over 30,000 loan leads, pushing Arkansas Federal to expand their loan processing teams to meet the overwhelming demand.
“Once we got text messaging up and running, the staff was able to get a hold of it really quickly. Everybody already sends text messages every day, so using the interface instead of their phones meant there was almost no learning curve,” said Robert Blake, VP of Digital Marketing.
What started as a way to improve response rates quickly became a massive lead-generation engine, proving that texting isn’t just a communication channel—it’s a loan-closing machine.
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