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APL FCU achieves low delinquency rate with the power of Text Messaging

10
%
lesser rate of delinquency
10
%
Increase in Savings
10
%
Drop in call volumes on loan applications

Within the first month of implementing Eltropy

  • Delinquency rates dropped by 20%. APL has seen that people prefer chatting via text far more, with their call volumes on loan applications dropping by 60%
  • In this year of implementing Eltropy, APL has seen their biggest loan growth ever, with the majority coming from auto and home loans
  • With over 200 automated text sent per week, the team is able to stay on top of delinquencies like never before. And with the ability to collect payments via secure links, the team saw a 20% increase in their savings.

About

APL Federal Credit Union has been serving the community of Howard County for over 50 years with over 27000 members and an asset size of $600Mn