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“The ability for our customers to connect with subject matter experts – who are centrally located – is a win-win for customers and for us.”
Alex Masse
Senior VP and Director of Operations and Business Intelligence
In the wake of the Covid-19 pandemic, Chelsea Groton Bank needed to pivot quickly to keep serving members safely. They introduced ChelseaLIVE, powered by Eltropy – a digital platform that brought Video Banking to the forefront. With video calls, chat, and Video Banking ATMs, members could now engage with bankers from anywhere, creating a personal touch without the in-person risk.
The shift was seamless: employees were redeployed to digital channels, expanding service reach without adding overhead. And the benefits went beyond convenience – Chelsea Groton saw fewer fraud attempts by verifying identities via video, reducing potential scams.
As Alex Masse puts it, “We’re able to see our customers over video and capture a driver’s license. Itʼs a good customer experience, weʼre still able to assist them and helped us reduce potential fraud.”
Now, Chelsea Groton is rolling out more features, continuing to offer customers a smarter, safer, and more efficient banking experience, all thanks to Eltropy’s innovative platform.
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