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Natco CU improves Member Experience with Omnichannel

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Eltropy orchestrates growth, optimizes performance, and delivers tangible value for 700+ credit unions and community banks. See how our customers are transforming themselves with the Unified Conversations Platform.

Personalized texts sent in 30 days, speeding up member communication.
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Surge in platform usage across departments, driven by the convenience of digital banking
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Opt-ins within 5 minutes - proving members are ready to connect, and texting is the way they prefer.
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“What we are doing now compared to before is leaps and bounds better; the baseline was such a lift in the member service capabilities.”

Kimberley Davis

Director of Sales & Service

Natco Credit Union, the second-largest credit union in Indiana, faced major roadblocks with its existing texting solution. Conversations were often lost, response times were slow, and their call center struggled to deliver seamless service. They needed a smarter, faster way to engage with members — especially during branch closures, new product launches, or service requests.

With Eltropy’s Texting platform, everything changed. Natco could now seamlessly route conversations to the right departments, ensuring no member query went unanswered. The ability to assign and reassign texts brought clarity and speed to communication, eliminating long hold times or dropped calls. Members now experienced faster, more personalized service without any hassle.

The impact was instant. Conversations flowed smoothly, service efficiency improved, and members appreciated the quicker, more convenient way to connect. Whether it was resolving an account issue or providing information about branch closures, Eltropy helped them engage with their members in a way that felt personal and effortless.

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