Arkansas Federal Credit Union: Driving Loan Applications by Improving Member Marketing
The ChallengeThe Marketing Team was looking for new ways to drive more loan growth for the Arkansas Federal. They looked to new technologies to aid their efforts, and that search only accelerated with the challenges of the pandemic in 2020.
APL FCU achieves low delinquency rate with the power of Text Messaging
10 % lesser rate of delinquency 10 % Increase in Savings 10 % Drop in call volumes on loan applications Within the first month of implementing Eltropy Delinquency rates dropped by 20%. APL has seen that people prefer chatting via
Centric FCU trims down loan application times by 95%
50 % acceleratedlending < 60 minutes for applications Results Centric saw some of the most significant improvements in their Lending department. Prior, loan applications were taking around 48 hours to complete from start to finish. With the addition of Eltropy’s
Natco CU improves Member Experience with Omnichannel
50 % Increase in utilization 50 Opt-ins within 5 minutes From day one, Natco saw a significant increase in their ability to text with their members. Results Within a 30 day span, they were able to send over double the