44x faster member responses and document collection

Advantage Plus Federal Credit Union is based on Idaho.

Today, Advantage Plus FCU is a financially strong institution made up of six branches within Southeastern Idaho.

Asset Size

$140 Mn



Comfort of Digital Communication

Pain Point

On average, auto loans can take several weeks to process. One of the top reasons for this delay is missing paperwork. This can lead to a longer process for closing loans and even abandonment of loan applications during the loan process by members.


Shorten the time it takes to process auto loans to avoid losing potential and current members.

How we fixed things up?

Our team provided few easy-to-understand, personalized demo and onsite training to APFCU Lending team and they were all set to use Eltropy the very next morning.


Eltropy offers several options for training including in-person and web-based training. One of the most popular options, “Train the Trainer” training involves Eltropy working directly with a credit union employee who then goes on to train the rest of the team.

Initial Reactions

As Eltropy mirrors the same workflow that different departments at a credit union already has in place, the adoption of text messaging as a new communication channel is seamless. The minimal learning curve means your team will be up and running with Eltropy in little to no time at all.

Eltropy helped us streamline the loan process and get documents we needed, a lot faster. We were impressed, how fast we were able to implement it and that was really cool.

Alison Duffin

Marketing Director